How not to write...
This is the companion piece to the 'There Are No Killer Writing Tips' article, so make sure you've read that before reading this post. So with that...
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Content guides
08/12/2011 13:29
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12/11/2011 18:20
Guidelines for writing electronic direct mail
Writing for electronic direct mail (EDM) is difficult for two reasons. Firstly, your copy is jostling for an audience in a crowded...
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09/11/2011 19:46
There are no killer writing tips...
I'm always suspicious when I read headlines like 'Killer Writing Tips', as there's an implication that creating good copy is simply a matter of...
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Publications
Read an article recently published in the online Guardian.
